From sign-up to your first campaign

Most of the setup is on Meta's side: a verified business, a WhatsApp number and approved templates. Here is what to have ready and what happens in what order.

What you need

A verified Meta businessVerification lifts your number's starting limit from 250 to 2,000 people a day. Start it early; it can take days.
A WhatsApp number for the businessA new number, or the one you already use in the WhatsApp Business app: Meta's coexistence option can keep it working in the app too. A number on personal WhatsApp has to move. Either way it needs an approved display name.
A payment method with MetaMeta bills message charges to your WhatsApp Business Account, in rupees for businesses in India.
Contacts with a consent sourceWhere and how each person agreed: a website form, a signed booking form, a message they sent you.

The steps

  1. 1

    Request early access

    Tell us about your business. Requests are reviewed in small batches, starting with studios, photographers and event companies.

  2. 2

    Create your workspace and invite your team

    One workspace per brand. Give each person a role: business admin, marketing manager, approver or agent. Admins set up two-step sign-in.

  3. 3

    Connect your WhatsApp number

    Sign in with Meta's official flow inside the product. Your number, display name and quality rating stay in your own Meta business account; we never ask for your password.

  4. 4

    Import your contacts

    Upload CSV or Excel, map the columns, check the preview and say where consent came from. Anyone without proof can receive replies only.

  5. 5

    Get your templates approved

    Write the messages you want to send and submit them to Meta from the product. Meta categorizes each one as marketing or utility, which sets its rate.

  6. 6

    Set your cap and send

    Set a monthly budget, choose a segment and template, check the cost, and send between 9:00 and 21:00. Large sends go to your approver first. Replies land in the inbox.

Inside the product, a Get started checklist shows these steps for each business and ticks each one off as you finish it.

How sending limits grow

Meta limits how many different people a business can start conversations with each day. The limit is shared by every number in your Meta business.

StagePeople a day
New business250
After business verification2,000
With high quality and steady use10,000, then 100,000, then unlimited

The product reads your limit from Meta and spreads larger campaigns across days instead of failing them.

Ready when your Meta business is

Request access now; verification can run while you wait.